Holiday Marketing Best Practices

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Businesses of all kinds find the holidays a valuable and rewarding time of year to run promotions. But because it's such an advertising-heavy time, it can be challenging to cut through the noise to reach customers when they're inundated with holiday marketing materials.

Before you begin your holiday advertising, it’s important to have a clear strategy in place. Here are some best practices to help you get the most out of your holiday campaign.

1. Use a landing page
While you want to drive traffic to your site, you also need to consider the fact that people's time is limited during this time of year. Instead of pushing customers to visit your site, you should create a customized landing page that malta email list helps them focus on what you're selling.

Online shopping and research is hectic this time of year. And consumers need to understand what you’re selling at a glance. While your website should be optimized for conversion, it may not feature your special holiday offer or the unique value proposition you’re offering during this special time.

Adding a pre-exit pop-up can also help you convert more visitors. And if you're offering a special offer for a limited time, consider engaging visitors with a countdown timer that motivates them to take the next step with your business.