Like it or not, online reviews play a vital role in attracting new clients. The process isn’t perfect, and clients you’ve done a great job for may complain about small aspects of the project or areas where they think you could improve. But the reality is that online reviews play a vital role in the buying process.
Most consumers (88%) trust online reviews as much as personal recommendations, and 90% of consumers read online reviews before choosing a company. In fact, online reviews are essential for all businesses.
With this in mind, you need to develop a process for collecting online feedback after the project is completed. You should have an automated email campaign that is triggered as soon as you complete the job. Part of this hungary email list series could be a customer survey so you can learn about improvements, and another part should be collecting online feedback to attract new customers to your construction business.
However, you have to be careful with the automation process because you don’t want these emails to be sent to clients on projects where the client fired you from the project or something critical happened. You already know the areas of improvement on these projects, and you don’t want to invite that negativity to your review sites, although it can happen anyway. That’s why the next step in your online presence is so important.
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