How to choose an SMM specialist: freelancer, in-house or agency

[shuklarani621]

Growing competition in the market pushes entrepreneurs to use new ways to promote their business, and sooner or later this leads the company to the question of how to choose an SMM specialist.

If earlier brands preferred to advertise their products on TV or through outdoor advertising, today the success of a project largely depends on how your brand is presented online.

About how not to make a mistake with choosing a contractor and feel the real exhaust from promotion in our material.

How to choose a good SMM specialist


It would seem that something simpler: post bosnia and herzegovina number dataset and count likes. But we at Zwebra are convinced: SMM can be different.

And if high-quality promotion will not only increase brand awareness and bring stable income, then SMM on the knee can easily have the opposite effect and create a wrong understanding of who is who among your audience.

We don't need that, right?

So let's figure out what qualities an ideal specialist should have .

In an ideal world, this is a kind of superman, able to simultaneously solve a huge number of tasks and know all the nuances of the project. If an octopus has as many as 8 tentacles, then a cool SMM guy is like a long-standing wizard who can do absolutely anything.

But that's in an ideal world.

In fact, a good contractor should solve the following tasks:

Identify the client's target audience: know their interests and behavior, create a clear portrait
Find the sites with the highest concentration of your potential customers, which you should focus on when promoting
Build a strategy to promote your business and find the best ways to solve your problems
Formulate a unique selling proposition
Develop a high-quality content plan adapted to the social networks in which your business will be promoted
Create and conduct promotions, raffles, and contests — in short, events that contribute to increased activity and increased audience reach
Work with both positive and negative feedback from your customers
Know how to set up advertising, forecast and optimize advertising budgets
Determine the impact of SMM on your business
Be able to respond sensitively to any time needs and adjust the promotion strategy
We've just written all this and even we're a little shocked at how many responsibilities fall on the shoulders of a SMM manager!

Therefore, it is logical to ask the question: is it possible for a business owner to independently maintain their brand page and at the same time effectively manage the company?