Influencer Marketing Trends 2024-2025: How to Adapt Brand Strategies

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Influencer marketing is changing every year. In 2024-2025, brands will have to adapt to new realities: a shift from large bloggers to micro- and nano-influencers, tightening legislation, changing audience behavior, and the introduction of new technologies. How this will affect marketing campaigns - we figure it out in the article.

Shift to micro- and nano-bloggers
Big Bloggers Are Losing Their Dominance. Why?

Reasons for the popularity of micro- and nano-bloggers:

High engagement . Subscribers of micro-bloggers are more active – their engagement can be 5-10 times higher than that of big stars. For example, for accounts with 10-100 thousand subscribers, engagement can reach 8-10%, while for bloggers with millions of subscribers, this figure often does not exceed 1-2%.

Low cost . The cost of collaborating with micro-influencers is 50-70% lower than with big stars, making them ideal for brands on a budget.

Trust and loyalty . Micro-influencers build closer relationships with their followers, which increases trust. According to a Nielsen study, 92% of consumers trust recommendations from people they know more than traditional advertising.

Benefits for brands:

Precise targeting : Micro-influencers often target niche audiences, allowing brands to accurately reach the target group.

Flexibility . Micro-bloggers are more open to experimentation and can offer non-standard solutions for integrations.

Long-term relationships . Working with micro-influencers helps build long-term partnerships, which in turn increases efficiency and reduces costs for future campaigns.

Long-term partnerships instead of one-off integrations
Short-term campaigns are gradually fading into the background. Today, realtor email database brands are betting on stable relationships with bloggers.

Why are long-term partnerships more profitable?

Building trust . When a blogger works with a brand for a long time, their audience perceives this brand as part of their life, which increases trust and loyalty. More than 60% of subscribers say they trust a brand more if the blogger regularly collaborates with them. “Advertising blindness” to companies that are often advertised by bloggers is a myth: confirmed by the experience of our advertising campaigns.

Deep understanding of the product . The longer a blogger works with a product, the better they understand it and can convey real benefits to their audience.

Increased efficiency . Statistics show that campaigns based on long-term relationships generate 2-3 times more conversions than one-time integrations.

Tip : For successful long-term partnerships, choose bloggers who share your brand values. This will ensure authenticity and increased audience engagement.