A company to do an SEO audit

[sumaiyakhatun22]

Well, once we were asked as of an agency that in theory met all the client's assumptions, but it didn't result in any increase in traffic. In this case, the issue was increasing the number of potential candidates' enrollments in one of the universities.

And indeed, when we got access to Google Analytics and Google Search Console, russia rcs data it quickly turned out that according to Google Analytics, traffic was in fact almost twice as large as it was during the same period a year ago. The problem is that this increased traffic did not translate into even half an additional student wanting to sign up for any classes.

And here I will admit honestly that at first it was strange for us. At first we thought that maybe the agency had chosen some wrong keywords for positioning or something else, which sometimes happens and is rather simply some lack of skills or a bad positioning strategy. So, of course, traffic is growing, but sales are not growing, maybe something needs to be changed. We assumed good will. But what turned out over time?

Stick with me here, if you're familiar with this type of technicality. It turned out that the company had a KPI written into the contract, as a reason for executing the contract or the purpose of the contract, simply to increase traffic on the website. It's obvious that the client also wanted to increase the number of students, but no one, rightly so, was able to commit that there would definitely be an increase by this much and that much.