Order a marketing audit at digitalk

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So, as you can see, questions can be both broad and more general. Each of these questions can be answered by a well-conducted marketing audit or by continuing consultations. And what is very important in this context is how the process of conducting such an audit looks like.

The word audit often has negative connotations for me, because many companies treat so-called free audits as simply a sales tool. And if you don't know, it often works in the positioning industry with a so-called free SEO audit. It looks like this: someone simply puts a link to your website directly into some tool, which spits out a few basic errors. Because after all, in such an audit, pakistan rcs data the point is always to point out that something is wrong. They send you a report generated in 5 seconds in PDF, it is an audit that is supposedly completely customized, but in reality it is not. And it does not take into account the context of your functioning. And on this basis, de facto, a sales conversation begins.

And from my perspective, such semi-automatic solutions are not good.


Our auditing process looks like this: for example, at the very beginning we meet to find out what is needed. What is to be achieved, what problems the company has, limitations. In other words, all these non-substantive factors.

Only then are all the audit activities undertaken, analysis of the situation and the like. On this basis, a document with recommendations is created. That is, the stage at which many companies end, that is, they send such a report and say "Bye. You have it, now suffer and act".