Playfully dancing to SZA or lip-syncing Nicki Minaj verses has become a Reels staple. More broadly, songs define your Reels' tone the same way a film soundtrack does. The right melodies transport your viewers into the world you want to create.
When applying a full track, remove the vocals if they compete with your narration. Repetition risks boring your audience, so only feature instrumental sections or musical transitions longer than 10 seconds.
Use these tips to help your Reels gain further traction:
Use songs and samples that are familiar to your audience
Trim songs and samples to fit your Reel's duration precisely
Adjust music volume to 6–8% behind voiceovers/narration
Enable closed captions to incentivize listening
Use Meta’s royalty-free sound collection to avoid copyright issues, especially if you are lithuania mobile numbers list running ads with your Reels. You can find this collection by swiping up and selecting the music sticker in Stories or by tapping the audio icon in the Reels camera.
instagram-reels-full-music-track-royalty-free-sound-collection-example
Schedule some Reels as audio-off to evaluate visual impact
#3: Craft an Effective Hook
Just like a headline, an opening hook grabs your audience’s attention and conveys your Reel's value.
Draft hooks that immediately speak to your target viewer within the first two seconds of your Reel. For example, “Five Hook Ideas to Save Time” or “I Asked AI to Audit My Instagram Account, and This is What it Said”. The best hooks give your audience a reason to watch your Reel the whole way through, thereby boosting your completion rate.
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