How to Improve Your Marketing Agency’s Reputation With Live Events

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Want to position your agency as an industry leader? Wondering how hosting a live event can help?

In this article, you’ll discover how producing live events can yield results for your marketing agency.

How to Improve Your Marketing Agency's Reputation With Live Events by Social Media Examiner
This article was co-created by Rich Brooks, Brooke Sellas, and Lisa D. Jenkins. For more about Rich, scroll to Other Notes From This Episode at the end of this article.
Lessons From an Agency Owner and Conference Host
In the ultra-competitive world of marketing agencies, sustaining a business for more than kenya mobile numbers list 26 years is no small feat. However, Rich Brooks, owner of Flyte New Media in Maine, has achieved this by championing client success. His agency specializes in increasing online visibility and converting website traffic into leads and sales for small and midsize companies and nonprofits.

A linchpin of Flyte's strategy and success has been hosting an annual Agents of Change (AOC) conference to spur new business, cement thought leadership, and bring Maine's marketing community together. The conference has organically transformed Flyte's assets, propelling the agency's growth.

Rich got the idea for AOC when attending major marketing conferences nationwide, like Blog World and South by Southwest. He rarely encountered people from Maine at these events. Rich thought, “What if I could take some of this energy and bring it back home?” He decided to launch his event to spotlight cutting-edge industry information that's accessible to local marketers.

In the early days, AOC was not directly tied to Flyte. Rich simply wanted to serve the Maine marketing community by bringing in top speakers.

His passion project quickly took on a life of its own. He developed professional relationships with industry experts, established while working the “tequila circuit” after-hours at other conferences, to convince them to present at his event. He tapped into their excitement about visiting Maine to get them on board.

In 2012, the inaugural conference centered on search, social, and mobile marketing and brought people primarily from New England. Within three years, AOC boasted 400 attendees gathering in Portland for marketing wisdom.