– Younger audiences may prefer weekends or late weekdays.

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Day of the week analysis
When it comes to email marketing, the day of the week can play a major role in determining the success of your campaigns. While general trends can serve as a starting point, it’s important to consider how your industry and audience can impact your daily performance.


General trends:

– Mondays: Typically see lower engagement levels as subscribers check email over the weekend and prioritize work tasks.

– Tuesday: Often considered the best time for email rcs data europe marketing as it has higher open rates and engagement.

– Wednesday: A good day for promotional emails, as subscribers are already in the work week.

– Thursdays: There may be a slight drop in activity as subscribers prepare for the weekend.

– Fridays: Engagement levels typically drop as followers reduce their following over the weekend.

– Weekends: Can be effective for certain industries like entertainment or e-commerce, but typically see lower engagement levels.

– Audience: Age, location, and interests can also impact performance throughout the day. For example:



– Older audiences may respond better to news earlier in the week.