Difficulty in predicting results

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A user's video gets into the recommendation feed after the algorithm analyzes many parameters. All videos on a TikToker's profile gain different numbers of views. One video can be viewed by 13 million users, while another can only be viewed by 10 thousand. The audience and subscribers on TikTok significantly affect the number of views of a particular TikToker's video. But this is not the most important indicator. The main thing is how cool the video will get into the recommendations section. .

Subscribers are just the nucleus, the starting point for your video to reach the top of the list in terms of views. Initially, the algorithm does not show the video to all of your subscribers. Only those who have previously interacted with your posts will see the content. Your active subscriber base can help promote the video after publication, but the main traffic will come from the recommendation feed. In this feed, other users can also see the video.

Therefore, it is difficult to predict results on TikTok due to a lack of understanding indonesia rcs data of the reach and number of views your ad will receive from a TikToker.

Difficulty in audience prediction
Even though your video is made in Ukraine, most of the views may come from Russia, Turkey, or Kazakhstan. If your target audience is exclusively from Ukraine and you don’t go outside the country, this is a disadvantage for working with TikTok. Your content may get recommendations, get a lot of views, but all of them will be untargeted for business.