I like the model comparison report

[sumaiyakhatun22]

In the new Advertising section, you'll find new attribution reports. These reports originate from Universal Analytics, many of which were previously available there.

The section starts with the “Advertising snapshot” report, which has several widgets with detailed information about things like conversion channels, conversion paths, and different attribution models. You’ll also see more data about your ads if you’re integrated, or a call to action to “Get started with ads.”

Interestingly, Google specifically named advertising as a top-level section here and indicates the direction they are moving in, with an emphasis on their marketing attribution features related to advertising integration.
Interestingly, Google specifically named the ads here as the top-level section and hong kong rcs data indicates the direction they are moving in.
I love the Model Comparison report. I used this report a lot in Universal Analytics to help clients understand model differences and in particular the impact of the “last indirect” model, as this was the default model in Universal Analytics. I’m so excited that it’s now available in GA4, so you can see how different attribution models affect your conversion data!

The last in this section is the Conversion Paths report. This makes it easy to visualize the paths to conversion if there are multiple. For example, in the screenshot in rows 4 and 6, you can see that organic search was performed more than once to achieve a conversion.

The last one in this section is the Conversion Paths report.
In this update, you’ll also see the ability to fully customize the look and feel of the left navigation bar. You’ll be able to create your own reports and display them in the navigation bar for your colleagues to see and use. You can even rename reports and sections to your liking. Pretty cool! This section is called “Library.” And to go into more detail, I’ll be dedicating my next blog post and video to this new feature. So stay tuned.