September 10, 2024
content strategy
During the Coronavirus , several businesses have closed their doors. More than 50% of economic activities were interrupted and events were cancelled or postponed . Event marketing has been separated. However, despite the pandemic, in the market customers expect to be served and competitors will miss the opportunity to get ahead of us.
So we had to find a way to always adapt and improve. It is precisely through australia email list the different waves of confinement that the virtual event gained meaning. And even today, in the post-Covid-19 period, the virtual event continues to gain ground. Because this year, 49% of BtoB companies organized virtual events on average . Given these figures, what makes this strategy so attractive? Below we give you enough reasons to organize a virtual event and some examples.
Why a virtual event?
intrigued person
First of all, a virtual event. It doesn't require much preparation time. There is no location search or booking. You just need to choose the right hosting platform in just a few hours. We can name, for example, Hexafair, Meetyo, Hopin, MeltingSpot and others. The most important thing is that these sites support us throughout the preparation of the event. Above all, the organizer will spend more time on his communication strategy, in order to be able to build a solid promotion.
Secondly, the cost is much lower than that of a physical event, both for the guests and the organizer. The comfort of home replaces the travel expenses of the guests. In addition, the geographical barrier no longer exists. From all over the world, people can attend the event! And all the logistics related to the organization are reduced to zero.
Finally, the virtual event allows for reliable analysis of the impact and behavior of the targets. In contrast, the physical event cannot provide so easily and accurately the type of data such as real-time attendance, areas visited by the guests, etc. In fact, online analysis is the surest way to arrive at a safe strategy for the next organization.
Games and contests on social networks.
connected people
Online games and competitions are the best ways to get the most interaction on social networks. In fact, they are ideal for launching a new product or supporting a business event.
For example, quizzes about the products or the company, prediction matches during major football matches and challenge videos. And of course, the giveaways should be interesting for the public. If you are a restaurant, for example, give the winner free meals or a range of new products. Otherwise, leave it to your sponsors.
Live video or live streaming
Live, or simply live, is a video session that sends an event directly online. Live can also be independent of another event. It can be an exercise, meditation, sharing we have a certain topic and testing a product. At any time during the video, the public can intervene by leaving a comment, or entering the live line.
The first and most important task when organizing a live performance is to define a goal . Then, choose a topic and finally, promote the event well . We must never forget that the public only looks for what interests them. However, they may be interested in something fun or trendy.
The choice of platform depends above all on the target . On which platform are you most present or active, which is the most accessible, which best corresponds to your positioning and your activity. .
We have, for example, platforms such as Zoom, Google Meet and all the other social networks .
person in front of his computer in video conference
Virtual exhibition or stands
It is currently fashionable to hold a virtual fair, which brings together several stands of vendors or institutions , in the same area. Examples include study fairs abroad, with the participation of several universities and schools from around the world. The fair gives the public the opportunity to visit virtual stands , interact directly with the exhibitor and participate in readings given by the latter.
Here is a list of the top 3 platforms that gather the largest number of Internet users:
GRT: Designed for professional networking;
Hexafair: avatar-based interaction, business card sharing and e-commerce integration;
vFairs: specialized in virtual fairs with customizable stands.
During a virtual trade fair, guests can visit stands as web pages. These gather all possible means of communication with the host: brochure, business card,
