Be useful to your customers

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Cover all the channels where your audience can be found and offer not just a product, but a solution to the problem. You can use social networks, newsletters with thematic selections. Some large companies create their own media (PSZhR from Aviasales, T-Zh from Tinkoff). These simple techniques increase brand awareness and increase loyalty to the product.

An example of useful content from Aviasales:



Ask for feedback

It is important to analyze why the category of critics we talked ukraine consumer email list​ about above does not like you. To do this, you must definitely ask for feedback. We talked about how to do this correctly in this article . The more ratings you get, the faster you will identify weaknesses and reduce customer churn.

This is how, for example, OZON requests reviews. After the rating, a comment window appears, where the client can tell in detail what exactly they liked or did not like.