You can now create unique, designer campaigns that suit you without having advanced graphic design skills.
Sarbacane, professional emailing software , has designed an innovative and intelligent technology that automatically generates a gallery of email templates and web pages in your image in one click. You just have to insert the URL of your website and this feature analyzes your graphic charter: logo, colors, images, ... Easy to use, you save time and creation costs . In addition, you gain in graphic coherence since all of your communications resemble you and follow your visual identity.
Predictive eye tracking: layout optimization
Eye tracking is a practice that analyzes the eye path czech republic telemarketing of individuals in front of a given visual. The goal is to know what captures and attracts their attention in order to then gain in efficiency. In emailing, eye tracking is used to measure the structural relevance of emails , to identify the content that arouses the interest of contacts and to determine the elements that encourage action . This allows you to predict the behavior of your prospects and customers in the face of your email marketing campaigns before you send them.
Thus, some high-end emailing solutions provide this intelligent tool so that you can optimize the rendering of your messages. Eye tracking predictions take the form of 4 reports: an opacity report that indicates the areas that are hovered over and ignored, an aesthetic analysis that determines the clarity, balance and colorimetric relevance of your emails, a gaze movement report that reveals the eye trajectory of your contacts and finally a heat map that predicts the areas that will catch their attention.
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