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Lead qualification is part of demand generation.

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Demand generation refers to the process of designing a marketing and sales strategy leading up to negotiations and receiving an order. It consists of three processes: acquiring, nurturing, and selecting potential customers, and is mainly made up of the following three parts, with lead qualification being responsible for the final process, "selecting potential customers."

Lead generation
Lead nurturing
Lead qualification (selection of promising prospects)
Lead generation and lead nurturing generally refer to the process of acquiring potential customers and nurturing them into prospective customers. Meanwhile, lead qualification refers to extracting prospective customers from the nurtured customers who have reached the stage where a sales approach can be made. Lead qualification is the very final phase of demand generation.

For more information on lead generation and lead nurturing, see:

What is lead generation? Explaining the methods and key points for success
2024.08.13
What is lead generation? Explaining the methods and key points for success
Lead generation is an effective marketing activity for efficiently acquiring czech republic whatsapp number database leads. In addition to providing an overview of lead generation, we will explain the differences between lead nurturing and lead qualification.
What is lead nurturing? Explaining implementation methods, techniques, tools, and success stories of measures
2024.09.10
What is lead nurturing? Explaining implementation methods, techniques, tools, and success stories of measures
Lead Nurturing is, simply put, the "nurturing of potential customers." In this article, we will explain in detail how to implement lead nurturing, effective methods and tools, and success stories.
Purpose of Lead Qualification
The purpose of lead qualification is to improve the efficiency of marketing and sales activities. By carefully examining potential customers with a high probability of placing an order and handing them over to the sales representative in charge, it is possible to create an environment where they can focus on negotiations that directly lead to sales.

The success or failure of lead qualification depends on how well you can score prospective customers who are interested and will actually make a purchase, and then hand them over to sales. Proper lead qualification allows you to optimize resources and streamline sales activities, allowing you to build an effective sales strategy that leads to results.

Steps to successful lead qualification
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The following steps are important for successful lead qualification: