How does the internal link structure affect the site:
Как структура внутренних ссылок влияет на сайт
We are convinced that proper construction of the internal link structure of a resource is still effective for local ranking.
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This fact is also confirmed by research conducted by various companies.
Thus, in the diagram from the report on the study of the correlation (coincidence) of the main ranking factors with reaching the TOP-30, conducted according to the Ashmanov and Company methodology, it is clear that the presence of internal links affects the site’s position in search results :
Исследование корреляции основных факторов ранжирования
A more global study was conducted in 2017 by Semrush , which analyzed about a million sites in the TOP search results.
Among other factors that influence the site's position, matches in the presence and weight of the link mass are also highlighted:
Глобальное исследование Semrush
For more information on what search ranking factors are and how search engines work, read the article .
Next, we suggest you find out what internal website linking is, the types and kinds of links, as well as recommendations from our specialists on working with internal links.
Recommended reading:
Where to get external links to a site if you can’t buy them: +3 new sources
External links (white link building) – 5.5 times traffic growth
What is interlinking?
We'll talk about the finland phone number library most effective way to increase page connectivity for search engines and user engagement.
Let's discuss how the methods for placing links from one page to another differ.
Interlinking is a method of creating hyperlinks to connect pages and publications on a website.
Links to your own web pages in the resource structure are an effective promotion tool, which is an important factor for the site's position in search results.
There are two methods of interlinking: internal and cross-linking.
An internal link is any link from one page of your site to another page of your site.
Both your users and search engines use links to find content on your site.
Your users use links to navigate your site and find the content they want to find.
Search engines also use links to navigate your site.
They won't see the page if there are no links to it.
What does internal linking give:
The search robot analyzes the resource and follows all the links indicated on the page, which improves indexing. Thus, the bot will be able to "view" and analyze the entire structure of the site.
It is easier for the user to find the materials he is interested in by links. Moving from one publication to another, the reader spends more time on the site. This has a positive effect on bounce rates and behavioral factors, which are also assessed by search engines.
When ranking, bots analyze the link weight of web pages. The presence of hyperlinks (for search robots) increases the thematic weight of each page and the site as a whole.
Internal link connections have a positive effect on the effectiveness of promotion for low-frequency or mid-frequency queries, which is important in the case of high competition for high-frequency queries.
Transferring weight between pages using thematic anchors
Increasing the relevance of pages
Speeding up indexing of pages with a high level of nesting
Increasing the length of stay on the site and the number of page views by visitors
The most commonly used types of internal links are:
menu and navigation hyperlinks (the so-called “breadcrumbs”) – help the user navigate the site and find what interests him;
non-changing blocks – links to popular website publications;
dynamic links – modules that are updated (for example, company news);
hyperlinks in page publications – links that are similar in theme to the main material, offer additional information and are organically integrated into the text of the articles.
Cross-linking in SEO is the process of linking two websites together.
