Fix technical errors
Make micro-markup of products
Set up geotagging as recommended by Yandex
Set up automatic generation of text arrays for categories and product cards
Create and optimize subdomains
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Who is better to choose for SEO promotion: an agency or a full-time specialist
SEO
SEO
Evgeniy Letov
Search engine promotion along with contextual and targeted advertising is a way to attract an audience to a website and introduce products or services. But who should you trust with SEO optimization: a freelancer, an agency or an in-house employee?
Content
What is SEO promotion
How SEO promotion affects the result
Differences between an SEO agency and a full-time SEO specialist. Pros and cons of each
Freelancer
State employee
Agency
Conclusions. Who is better to choose for search engine optimization
What is SEO promotion
SEO optimization, or SEO promotion (Search Engine Optimization), is a set of activities that allows you to attract an audience from search engines and receive applications.
The goal of the events is to get to the top of search results stockholder phone number data increase the number of applications on the site.
They do SEO optimization at three levels:
Technical: page loading speed, images, mobile version, micro-markup, site navigation and other details.
Internal: interlinking, texts and usability.
External: Google Search Console panel and web analytics tools.
Collecting semantics is an integral part of the activities to reach the top
We need a whole team, between which responsibilities will be distributed: an expert in getting to the top, a copywriter, a designer, a marketer, a developer, an account manager.