There is no retail direction in the plan.

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Retail trade is an integral part of the sales system, even if the enterprise mainly operates through wholesale sales or a partner network. It is necessary to include in the plan such points as: what to offer to end customers; what gifts, discounts and promotions to come up with for customers. Also, in stores, you can attract the attention of customers with branded stands and display cases. All these actions will help to avoid failure to fulfill the sales plan.


The possibility of the emergence of new guangdong mobile phone numbers database goods and services is not taken into account.

If your plans include introducing a new product to the market, do not forget to reflect it in the sales plan required for implementation. Analyze how its appearance will affect demand, how it will affect the sale of other products and what this will ultimately lead to.


The implementation plan was formed without taking into account the volume of available funds.

The next reason for failure to meet the sales plan is that the company does not focus on the available budget. First, it is worth determining the desired income at the end of the working period, then compare it with the actual one, and only then adjust the sales plan.


Focus on sales through personal contacts.

If a personal meeting between the manager and the buyer is required to sell each product or service, there is a risk of not fulfilling the planned sales plan due to high costs for regular trips. Your task is to understand how to reduce the time it takes to process clients. Online sales are now in great demand, when there is no need to establish personal contact with the buyer.


The sales plan is not discussed with the team.

Be sure to bring the sales plan you have drawn up to the stage of discussion with employees, with the heads of each department, and with managers. This way you will be able to understand exactly whether delivery, production, marketing, HR, and other departments will be able to fulfill the tasks set before them. If you skip this point, you will most likely not make the planned sales, since some departments will not have time to fulfill the declared volume of work. Discussion will allow you to make some changes, adjust the plan so that it is definitely feasible.