What is bounce rate and how to effectively reduce it?

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Do you feel like users are "bouncing" off your website too quickly and that interaction at certain locations within it is not quite at a satisfactory level? It might be a good idea to pay attention to a metric called bounce rate .

In this blog, we will reveal the most important things you need to know about bounce rate, and what you can do to keep it under control.



What is bounce rate?
When a user visits only one location on your website and investor database without further interaction, we say that a bounce has occurred. The bounce rate is the percentage of visitors who leave the site without any activity on it.





Visual representation of bounce rateBounce rate


But there is something important to emphasize at the very beginning. Namely, this is the common definition of bounce rate. As you will see in the rest of this blog, there are several factors that make the topic a bit more complicated. However, we still want to highlight for you some of the key things you need to know about bounce rate and what can generally be done to reduce it.

Remember: Don't confuse bounce rate with exit rate . Exit rate takes into account when a user navigates to other locations on your website before leaving. The image below shows the difference between these metrics, using the GRM Digital website as an example.