Optional fields:
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oldprice – old price for displaying discount
description – product description (up to 3000 characters)
available – product availability (true or false)
group_id – specifies a group for similar products
age – age category
rec – product recommendations
vendorCode – manufacturer code
categoryId – category
An example of a correctly filled feed can be viewed here . The finished feed is loaded on the "Dynamic retargeting" tab in the retargeting menu of the VKontakte advertising account.
Complete Guide to VKontakte Retargeting
Moderation of the price list takes from 15 minutes to several hours. After that, you will see the status "Checked" next to it and the number of products in the file.
To launch the campaign, you will also need to install the VKontakte pixel on the site. You can do this according to the instructions above. Read the official FAQ about setting up product events . You can leave them unset up, and then the campaign will use simplified audience collection based on product page views.
Once everything is ready, you can create a dynamic retargeting ad. The only available format is a carousel.
Complete Guide to VKontakte Retargeting
Add two elements that will be common to all ads - a public page and a text introduction. Mandatory card elements:
title
image
link
Optional:
price
old price
button
Information for the fields is automatically taken from the feed. Three parameters will be added to the standard ad settings:
