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Today, they represent a threat to digital list of western sahara consumer email advertising, since in recent years we have seen how their use has increased :
615 million devices use ad blockers
11% of global internet users are blocking ads
Ad Blocker usage grew globally by 30% during 2016
This trend is confirmed by statistics compiled by HubSpot , among which the following stand out:
Adblocker Plus, the world's most popular ad blocking app, reached 300 million downloads worldwide in 2016
419 million people in the world have installed an ad blocker on their mobile phones
The PageFair report also states that ad blockers users do so primarily to protect themselves from viruses and malware (30%), while 29% opted for this option in order to avoid interruptions. These two main motivations were followed by:
Speed (16%)
Excess ads (14%)
Privacy (6%)
In any case, we have to recognize that, in many cases, ads are intrusive and annoying for the user experience.
That is why Ad Blockers top the list of enemies of digital advertising, capable of making it tremble despite the fact that it is a strong industry whose spending will surpass that of television . In fact, ad blocking has grown by 41% worldwide and represents a total of $22 billion in losses .
What is the solution to deal with them?
In principle, the ideal is for advertisers, publishers and advertising networks to work together to guarantee the public much more intuitive and less intrusive ads, which minimally affect the user's browsing experience.
However, until that happens, we can resort to several solutions:
Native advertising
It is paid media advertising that adapts to the context in which it appears, allowing us to reach the user in a less intrusive way than traditional ads and advertising.
Influencer Marketing
It involves identifying those individuals who exert influence over potential customers, so that, when interacting with their audience, they target our brand with different strategies, whether recommendations, allusions to the company, etc.
SEM Strategies
This is the acronym for Search Engine Marketing. When we refer to this concept, we usually talk about paid advertising campaigns on search engines like Google.
Try with Facebook Ads
Facebook ads cannot be completely blocked . In addition, the platform offers extensive targeting criteria that largely ensure that each ad will only reach users for whom it may be interesting. The same applies to other social networks, such as LinkedIn.
Finally, Inbound Marketing is the best alternative to traditional advertising. We are talking about a strategy focused on attracting customers through useful and relevant content, adding value at each stage of the buyer's journey.
Of course, when implementing strategies like this, it is advisable to seek the advice of a company that is an expert in the field .
Of course, this is a part of digital marketing. But unlike traditional advertising, it doesn't require efforts to attract the attention of potential customers. It focuses on creating quality content that addresses problems and needs of the target audience, allowing us to attract qualified prospects to the business, build trust, interact with them, and ultimately convert them into buyers.
