Be brief
The average attention span continues to decrease, so the shorter the video, the better.
Longer videos can be effective in certain cases – such as speeches, presentations, and complex product demonstrations – but in general, videos should be no longer than two minutes in length.
For more information on the ideal length for specific types of videos, check out articles about video length online.
Make a good quality video
Use a quality microphone and record in high resolution 720p or HD, which cambodia phone number list a resolution of 1280×720. You should also use a 16:9 widescreen aspect ratio.
Using a video hosting site like YouTube or Vimeo keeps your site loading faster and can also work as an SEO tactic.
However, if you want to upload videos to your website, keep the files under 1 GB and use formats like .mp4, .mov, .flv.
Do not autoplay
Setting your video to automatically play as soon as the page loads is a great way to irritate your customers and prompt them to leave your website.
Giving your audience click-to-play control over your videos is the polite thing to do. The only possible exception is for videos on landing pages, when you have a specific message and a limited amount of time to deliver it.
Autoplay videos can be a good option here, but do some A/B testing to make sure you're not driving away customers.
Include a call-to-action
Did you grab your viewer’s attention with a great video that kept them interested until the end? Great!
Then, include a strong, specific call to action to take the viewer to the next step, whether it’s “fill out the form to find out how we can help you,” or “sign up for a free trial now,” or “sign up for a webinar to learn more,” or finally something like “take me to the product page.”
Basically, create a phrase that has a call to action, also known as a Call-To-Action, that gives the user a clear path further down your sales funnel.
What to do to be successful when editing a video online?
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