Ten Ways to Increase Website Conversion

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Increasing website conversion is one of the key tasks for any online business. After all, the effectiveness of all marketing efforts and, ultimately, the profitability of the project depend on the number of users performing target actions.

Ways to Increase Website Conversion: Proven Methods
Be closer to the client
To increase conversion on your website, it is important to establish a close connection with your customers. This can be done in several ways:

Place up-to-date contact information on the website - what is gcash phone, email, office address. Show that the company is open for communication.
Use chatbots or online consultants to quickly answer visitors' questions.
Create a blog or page with useful content that demonstrates your expertise and care for your customers.
Provide a feedback option to collect feedback and suggestions.
Be closer to the client, share information and be ready to help at any time - this will increase trust and loyalty.

Make a convenient basket
The checkout process is a very important stage of the sales funnel. Make it as simple and intuitive as possible:

Provide a clear structure and easy navigation in the shopping cart.
Display all the necessary information: order composition, cost, delivery terms.
Provide the ability to edit the order and apply promotional codes.
Streamline the checkout process by minimizing the number of fields.
Ensure payment security and multiple payment methods.
A convenient shopping cart on the website will significantly increase conversion at the checkout stage.

Make a "Promotions" section
Promotions and special offers always attract customers' attention and encourage them to make purchases.

Create a separate section or block on the main page dedicated to current promotions.
Regularly update and expand the range of promotional products.
Emphasize benefits, discounts and limited supply.
Use strong visual elements to attract attention.
Promotional offers will help increase conversion, especially at the initial stage of acquaintance with the site.

Give feedback
Having the ability to communicate with your customers is vital to increasing conversions.
Place clear forms for communication, requests and feedback on your website.
- Respond to questions and complaints promptly and as politely as possible.
- Use the collected feedback to improve the site and products.
- Encourage customers to leave reviews by offering bonuses or discounts.
Feedback shows that the company truly values ​​its customers and is willing to improve its service.

Make more filters and categories
Convenient navigation and search on the site are the key to high conversion. Make sure that customers can quickly find the necessary products.

Divide your product range into logical categories and subcategories.
Add advanced filters by various parameters.
Provide the ability to sort products by different criteria.
Provide a convenient search with the ability to refine your query.
Good website navigation significantly increases the likelihood of conversion.

Offer different payment methods
Give customers the option to choose a payment method that is convenient for them. The more options, the higher the likelihood of making a purchase:

Bank cards.
Electronic wallets.
Cash on delivery.
Bank transfer.
Payment via mobile wallets.
Offering different payment methods makes the purchasing process more flexible and customer-oriented.

Offer different delivery methods
Similarly with payment, the more delivery options, the more convenient it is for the customer to place an order. Consider:

- Courier delivery within the city/region.
- Pick-up from pick-up points.
- Delivery by mail/express delivery services.
- Delivery to your door (with payment upon receipt).
Flexible delivery terms increase customer loyalty and conversion at the checkout stage.
Provide the opportunity for a loan or installment plan
Providing installment or credit options can be a deciding factor when making a purchase:

Integration with online lending services
Organizing your own installment plan without overpayments
Announcement of the possibility of obtaining a loan on the product page
Flexible financial instruments remove restrictions on purchase costs and increase conversion.

Add certificates
Demonstrate the expertise and reliability of the company by posting certificates, diplomas, and awards on the website:

Quality certificates for products.
Diplomas of professional awards and achievements.
Marks of conformity to standards and regulations.
Membership in industry associations.
Visual evidence of professionalism increases brand trust, which directly impacts conversion.

Add awards and achievements
Similar to certificates, demonstrating a company's achievements creates more trust in customers:

Mentions in specialized media and ratings.
Awards and prizes in the industry.
Certificates of partnership with famous brands.
Figures and indicators confirming the examination.
Such elements convince a potential client of the company’s competence and reliabilit