Find out why people come to your site

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To find out WHY users come to your site in the first place, you need to identify the drivers or triggers that motivate them to visit it.

Hotjar CEO and co-founder David Darmanin believes there are three types of website users:

Just browsing wanderers: people who just came to look and have no intention of buying your product.
Determined Heroes: People who have come with the sole purpose of buying your product and will see it through to the end, no matter what obstacles they face.
Undecided explorers: people who don't luxembourg whatsapp number data know whether to buy from you or not.
You're unlikely to defeat wanderers who are just browsing; you want to get determined heroes right away. So, it's worth focusing on understanding and serving indecisive explorers. And to do that, you need to really get into their heads.

So how do you find out what they're thinking? Ask them.

Use analytics + on-site surveys to understand user motivations.

First, use Google Analytics to see which channels are attracting the most users. Log in and go to Acquisition > All Traffic > Source Medium .