Remarketing in Google Ads: Advanced Strategies for Search Campaign Optimization

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Remarketing in search campaigns is a great unknown for most Google Ads (formerly known as Adwords) advertisers, who do not use it and are missing out on a great opportunity to improve their search campaigns.

What is search remarketing?
Search remarketing is an advertising strategy that focuses on showing ads to users who have previously interacted with your website or have already performed searches related to your business on different search engines.

Unlike traditional remarketing , which relies on displaying buy panama number database ads on external websites, search remarketing focuses on showing personalized ads in Google search results to users who have previously shown interest in your business.

remarketing in search
Types of remarketing in Google Ads
Before we go into the different types of search remarketing that can be carried out from Google Ads, we are going to review the different types of remarketing that currently exist on the platform, which are many. Next, we will review each of them to understand their characteristics and uses.