We find it helpful to give each campaign

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If you have a team, brainstorm about potential topic ideas. Rule #3: Check to see if similar campaigns have been done recently Before moving ahead with a campaign, you’ll want to make sure that it hasn’t been done too recently. Nothing is worse than going through all of the steps to create and pitch a campaign just to find that journalists have already covered it. When you come up with your idea, quickly perform a search to see if other similar content like yours exists.

If it exists, research how recently it was done. If it was just in the past year and uganda consumer mobile number list you plan on pitching the same journalists, you might want to choose another idea. It’s unlikely that the journalist will want to cover it again. Rule #4: Rank your campaigns Once you’ve brainstormed multiple ideas for digital PR campaigns that you want to move forward with, it can also be helpful to rank them. Not all campaigns will be created equal, and some might be naturally stronger than others.

a 1-5 rating across five different criteria: Backlink potential: How likely is this to produce backlinks? Outreach diversity: How many different publications would be interested in covering this? Outreach angles: How likely is it that we can find multiple different angles to pitch this from? Subject topicality: How relevant is this campaign in today’s news cycle? Audience size: How large is the size of the audience for our target publications You can see an example of how we rate each content campaign below: Table showing backlink potential, diverse outreach, outreach angles, subject topicality and audience size for digital PR campaigns.