Crawl Budget: How to Use It for Better Technical SEO

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Crawl Budget: How to Use It for Better Technical SEO
Crawl budget can be defined as the level of attention that search engines give to your website. This level of attention is based on how often they want to crawl and how often a website can be crawled.

If you are wasting your crawl budget , search engines will not be able to crawl your website efficiently, which will ultimately hurt your SEO performance.

Every brand wants to dominate Google SERPs so they invest poland phone number data to bring their web pages to the TOP TEN positions.

You need to realize that search engine optimization (SEO) has become very technical. If you want to rank in Google's SERPs, you need to overcome the dynamics of technical SEO to beat your competition.

This means you need to start thinking beyond keyword placement and posting on third-party websites to generate backlinks.

In this article, I will introduce two important aspects of technical SEO: crawl equity and server logs. These are important because if Google bots are not regularly visiting your website, all your SEO efforts can potentially go up in smoke.

Table of Contents view
What is Crawl Budget?
Google and other search engines assign each domain a limited daily crawl budget that determines the number of pages on your website that will be crawled by spiders (Googlebot).

The crawl budget is calculated based on two factors:

Crawl rate limit: The number of simultaneous parallel connections that Googlebot can use to crawl your site
Crawl demand : This parameter indicates how worthy the site is to be crawled.
Typically, smaller website owners with a few thousand URLs do not need to worry about crawl budget . Search engines can easily crawl most web pages. However, if you have a large site with thousands or even millions of pages, you may want to use your crawl budget to strategically increase your online visibility.

Is Crawl Budget Important?
Typically, you want search engines to find and understand as many of your indexable pages as possible, and you want them to do so as quickly as possible. When you add new pages and update existing ones, you want search engines to index them as quickly as possible—the sooner they do so, the sooner you can benefit.

If you are wasting your crawl budget, search engines will not be able to crawl your website efficiently. They will spend time on parts of your site that don't matter, which can lead to important parts of your website being undiscovered.

If they don't know your pages, they won't crawl and index them , and you won't be able to attract visitors through search engines.

It’s easy to see where this leads: wasting crawl budget hurts your SEO performance.

Keep in mind that you typically only need to worry about your crawl budget if you have a large website, say around 10,000 pages or more.

Crawl Budget
Factors that influence Crawl Budget
The following factors significantly affect the crawl budget assigned to your website.

PageRank
Crawl demand (and therefore crawl budget) is directly related to domain authority and link equity. Crawl demand signals to Google that your site is authoritative and trustworthy. The higher your PageRank, the more Google will crawl your site for new content.

Server response time
Server response time is the time taken by the server where the website is hosted to respond to the visitor's request. It is also called Time To First Byte (TTFB). According to Google guidelines, a website should not have TTFB higher than 200 ms . Test your website from an online speed test tool and if it is above 200-300 ms improve your server response time.