Grow your base using your existing foundation

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IE your fans! Mobilize them by asking them to post products they’ve bought from you . When their friends see your clothes in their feed, they’ll want to know what’s going on, and if your feed is interesting, they’ll want to follow you. This helps build trust in your brand. Expert reviews matter.

A great way to attract fans is to run promotional contests on Instagram. Ask customers to post photos of products they've purchased from you with a specific hashtag and tag your store - then you pick a winner and get a great prize.

5. Be sure to include hashtags and location tags .
Your feed will get more views if you use them, especially if they are relevant hashtags and locations. Try to find a hashtag that has 500-1000 posts. It should have enough posts that you know people are looking at that hashtag feed, but not enough that your post gets lost in the sea of ​​posts.

Hashtags are great because they reach all potential customers benefits of using the nigeria phone number list not just people who have heard of you. For example, someone from India who has never met me or knows anyone who knows me can find me just by looking at a specific hashtag feed of my post.

Instagram for Retail

Don’t be afraid to break up your hashtags . For example, if you have #bohostyle, don’t be afraid to also use #boho and #style. It’s okay if it looks repetitive. Also, don’t be afraid to mix up general hashtags with specific hashtags . Basically, as a clothing seller, you can use the general #style to get the most views, but also use #beachdress, which gets fewer views, but all of those views will be from people who actually care about the beach dress you’re posting.

Now let’s move on to location tags. Location is important for brick and mortar. When you suggest a location, it means that people near you who are looking at their location feed (which shows all the posts from places near that person) can find you. Tagging a location can inspire a customer getting a coffee next door to stop by and pick up that item they just saw. And at the very least, it will make customers remember your location the next time they visit.

6. Make your profile consistent and as close to your store name as possible.
This way, if a fan searches for you on Instagram, you're easy to find, and once they find you on Instagram, they can find you on Twitter or Facebook if you use the same usernames/photos/bio.

How do I get them to buy?
7. Post information about your flash sales and other corporate events .
Flash sales are a great way to attract customers, and Instagram offers you the perfect platform to post about it. Whenever you have a sale, especially a flash sale, make it known by posting about it. See below for rules on how to properly reference a flash sale.

8. Subscribe to Instagram ads .
To create these ads, you will need Facebook because Facebook owns Instagram. The good news is that they are super cheap! On Facebook, you can choose the images and copy you want to display. You can also choose your targeting. Be sure to set your goal as specific as possible for the best results . Here is a link to their guide. These ads are super easy and simple to create, even for a beginner.

9. Learn how to get around the no link rule.
Unfortunately, Instagram has a rule that prohibits anyone from including a clickable link in their captions. It's sad, I know. But luckily, there are a few ways around it.

One way is to put a link in the title for anyone to copy and paste into their browser. Similarly, you can post the style number of the item in the caption so people can search for it in your store. Another popular method right now is to post a link to the most recent photo from your store bio on your profile.

However, no Instagrammer wants to spend seconds, let alone minutes, browsing your store for a product, no matter how beautiful it is. With Instagrammers, you need to grab their attention and give them what they want as quickly as possible. And by far the easiest way to provide an Instagrammer with information about your product these days is to use an app that sends them a link to the product via email if they comment or like a post. Soldsie and Like2Buy are two of these apps.