It is important to note that there are different strategies for developing a company's branding within the industrial or technological sector. In this article we show you four examples that you can apply to your industrial branding strategy:
1. Creation of Audiovisual content
Any content strategy worth its salt should include audiovisual resources, uae email list since today they are the most powerful tools for disseminating information and reaching the public on different digital platforms. These resources, while they can be used to attract customers, should also be created with the aim of enhancing the brand's branding.
There is no better presentation of a company than a corporate video , capable of, in just a few minutes, presenting the history, milestones, team, product and facilities in an attractive, dynamic and easy way for the client. Videos and photographs also allow the brand to be humanized, showing the people behind the company. We must remember that users , all of us, will always connect and trust a person more than a list of ideas and data, no matter how well structured and objective they may be.
As a branding strategy, exploiting these resources can help us communicate the most intangible and emotional elements of the brand. Values, positioning and personality are made clear thanks to this type of format. Videos of internal milestones , the day-to-day of a company, the evolution of the team or the opinions and experiences of clients and partners can become key pieces of the branding strategy.
Read more: Brand Trust: The importance of brand trust
2. Personal Brand
As we mentioned in the previous section, a brand is nothing without the people who make it up. Within the industrial and B2B sector, we have the possibility of enhancing the visibility of the brand through the personal brand of those team members who have the greatest impact on the customer. Sales teams have the obligation to work on their personal brand and align it with corporate branding, since their role in achieving branding objectives is crucial.
Working on the personal brand of the sales team is an ambitious and effective strategy for industrial companies, as the brand gains assets beyond its profiles on social networks or web platforms and, in turn, employees see their presence strengthened and their profile raised in front of their prospecting public.
Creating a branding strategy for the sales team on Linkedin allows you to align messages with corporate communication and create a collective and dynamic storytelling between the team and the brand. The higher the quality of the digital presence of its members, the more carefully crafted the image, profile and content strategy of this human team, the easier it will be for the brand to strengthen its positioning in the minds of the target audience.
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3. Podcast: Creation of spaces for own dissemination
We are used to occupying spaces on platforms where the user is. We create profiles on social networks, we share our own information and we feed off of this space that we have already identified as a target, hoping that the user will come to us.
Another way to generate brand awareness is to create our own spaces for disseminating content . With a podcast we are not only establishing our place on platforms such as Spotify, but also opening an exclusive space for ourselves and our audience. With a corporate podcast we are able to set a content calendar and an agenda that is attractive enough to capture the attention of the public, not only as listeners, but as active participants.
We are also the ones who offer this positioning and dissemination action to potential clients or partners of interest. As interviewees and collaborators, they have the opportunity to transmit their experiences, knowledge and even products and services to the audience. In addition, the podcast is a very good option for those strategies that cannot consume too many resources from the company's budget or calendar, because it does not require many tools. In addition, it allows the user to consume it at their leisure, being perennial content and accessible at any time and place.
Here's an example: B2B LAB, the Connext Podcast:
In conclusion, an industrial or technological company must manage its brand with strategy and creativity, always with a clear focus and well-defined objectives . The personality, values, culture and identity of a company are very important. The real quality of your product is clear, but can we make the customer perceive it even better? The answer is yes. If you take care of your branding, they will buy from you for the price, the product and also for who you are.
Do you want your brand to start making a difference? At Connext we are specialists in the industrial and technological B2B sector. We can help you lay the foundations for your brand's branding and enhance its communication.
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