If we have a custom website, we will have to contact a developer to generate a product catalogue for us.
In this catalogue we must indicate all our products with their respective characteristics (title, description, images...).
To know which attributes to indicate, we can go to the Facebook documentation .
How to set up Facebook events for dynamic remarketing?
Let's see how to configure the necessary events so that Facebook finds the products that our users visit or buy.
These events will need to obtain product information such as the internal egypt phone number library identifier , since in this way Facebook links the catalog with the product viewed and shows that product to the user as an advertisement.
It is very important to check once the events have been implemented that the event identifier matches the identifier of that product in the catalog that we have uploaded.
It is very common for some catalogs to use the product SKU as an identifier and then in the events (or vice versa) to have the system identifier.
To do dynamic remarketing we need to configure 3 events with their respective parameters:
Event View Content
This event should occur at the time a product has been visited .
In it we will tell Facebook which product the user has visited.
Event Add to Cart
In this event we tell Facebook that a certain product has been added to the cart .
Purchase Event
Here we will tell Facebook which products have been purchased .
As with the catalogue, if we have created the website from a CMS we can use plugins or modules that make the task easier.
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