How do I switch from a personal to a business profile on Instagram and what are the benefits of a business profile?

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Ever since Instagram introduced the business profile option in 2016, many people, especially small entrepreneurs and freelancers, have been wondering whether they should switch to a business profile or keep their personal one and build a personal-business brand on it.

Large corporations didn't think long before making the (logical) decision to switch to a business profile. What else do they have left to do? However, even today, many small businesses themselves are not sure what to do.

There is a lot of talk about Facebook and Instagram's algorithms not being bolivia whatsapp list favor of business profiles, as social networks are increasingly becoming "pay to play" places where you simply have to accept payment if you want your profile to eventually yield tangible benefits.

There are currently more than 25 million business profiles on Instagram, so if you have your own business and are wondering whether you should switch to a business profile, this article may make your decision a little easier.

What is the difference between a personal and business profile on Instagram?
The biggest difference is that by switching to a business profile, you get options like audience analytics, access to ads and advertising opportunities, and the ability to add basic contact information in a separate category, rather than in the bio like on a personal profile.

In short, a business profile on Instagram is a beefed-up version of a personal profile. Visually, there's almost no difference, but if you want to advertise what you do and use all the business features that Instagram offers, then switching is a good idea.