Phone is the first step to send a selection

[sohanuzzaman57]

A very important question for the automotive theme is determining the make, model and year of production of the car. We decided to request all the necessary information in one question "Enter the make, model and year of production of the car or skip this question."

The visitor needs to enter the data themselves. The drop-down list is not very convenient in our case, from the point of view of usability, since there are more than 25 brands of cars, each with more than 10 models. We made this question optional to fill out, so as not to cut off traffic at this step. In any case, our customer can sew covers for more than 30 brands of cars.

To make it easier for a potential client to share their contact information, the previous question offered the opportunity to choose a gift when placing an order.


Contact form
In the form we ask:


We made it so that the contact form also branches italy phone number list out: in one version - a selection of covers, in the second - car covers, to further personalize the quiz.

Alternatively, you can set up pulling up the answer from the previous question via the @dog feature — here's how to set it up in detail
Name in the second step to give the calculation.

Closed the loop with the original offer.

Setting up advertising
We have set up search advertising in Yandex and YAN.

Example snippet:


Example of advertising creative on YAN:


According to the metrics of the most successful month of promotion, we calculated the conversion for two events: leaving a contact in the quiz and clicking on the phone number at the beginning of the quiz.