TV 3.0 could become a new sales channel for e-commerce companies. Image for illustration purposes only: @dcstudio (edited with AI in Photoshop Adobe Beta version 25.9 for desktop)
TV 3.0 could become a new sales channel for e-commerce companies. Image for illustrative purposes only: @dcstudio ( edited with AI in Photoshop Adobe Beta version 25.9 for desktop )
The Ministry of Communications (MCom), a federal government institution responsible for national broadcasting and telecommunications policy, plans to implement a new standard for broadcast television in Brazil, TV 3.0, starting in 2025. Integrated with the internet, but without requiring viewers to sign up for a plan, the new technology promises more interactivity and better image quality, and may even become a new marketing and sales channel. Learn more about it below!
HOW DOES TV 3.0 WORK?
Free to the general public, but with the list of azerbaijan consumer email possibility of companies selling video streaming packages , TV 3.0 is the new level of open TV broadcasts in Brazil. Integrated with the internet, it aims to improve the experience of viewers and, in addition , provide greater control over content for broadcasters.
Consider subscribing to our YouTube channel to receive content about Digital Marketing and e-commerce development in video. Access the Agência e-Plus Channel and then click the “Subscribe” button! You don’t have to pay anything, it’s a courtesy.
According to information from MCom, the new open TV broadcasting standard will allow broadcasters to create applications to broadcast their content. Thus, the system of choosing channels by number will become obsolete. In addition, the technology promises to deliver features such as:
Higher quality images:
According to what was released by MCom, TV 3.0 will be able to transmit images in 4k or even 8k. That is, it will have 4 to 16 times more pixels than current Full HD images;
Immersive Audio:
With the immersive audio system of TV 3.0, viewers will be able to select the sound they want to hear in a scene or event. For example, at a football game, it will be possible to highlight the sound of the crowd. Meanwhile, at a concert , viewers will be able to isolate the singer's voice;
Advertising personalization:
With TV 3.0, broadcasters will have the power to create and broadcast interactive advertisements. This will make it easier to engage viewers and encourage them to make purchases;
Paid content offering:
Just as is currently the case with broadcast TV, access to TV 3.0 will be free for viewers. However, broadcasters will be able to provide, along with free content, premium services similar to those offered by streaming services , which will obviously only be available upon subscription;
Sales channel:
Since TV 3.0 will support applications, broadcasters and even manufacturers and retailers will be able to create apps to showcase products in the best live commerce style ; and sell these products directly through TVs. In other words, TV 3.0 could become a new sales channel that could be integrated with physical stores and e-commerce .
Video: learn more about live commerce (use the player controls on Youtube to activate and translate the subtitles into your language)!
Finally, MCom expects to begin implementing TV 3.0 in 2025. Initially, external converters will be sold to capture the new transmission standard and, later, these devices will be factory-installed on TVs. The country's largest cities will have access to the new technology first.
