Make your e-mail easily scannable with things like images, bullets and titles. Break up the information by placing your main message at the top of your e-mail, which broadcasts its importance. (Bonus tip: VerticalResponse has templates for you to build from.)
5. Mobile-friendliness
People are glued to their phones, e-mail subscribers marketing e-mails. If you want them to be glued to your e-mails as well, captivate them with the above tips while also ensuring your e-mails are mobile-friendly. To be mobile-friendly, your e-mails must have a responsive design, meaning that the visual and copy components of your e-mail will readjust to any screen size it’s being viewed on. Here’s thredUP’s e-mail above as seen on a mobile screen:
As you probably already know, marketing not only helps drive sales but also nurse database builds relationships with your customers, improves the reputation of your business and can even foster growth.
That’s never truer than in the holiday months at the end of the year. During this busy holiday season, consumers are primed and ready to spend, making them more receptive to your offers and promotions. The holidays also give you a chance to connect with customers on an emotional level. Marketing that taps into the joys and even the stresses of the season is bound to resonate with your customers.
It may seem like nearly every business around you goes into overdrive with their holiday marketing, not just with email but across every channel. But there’s no reason your business can’t get a piece of the (pumpkin) pie.
Our partner Deluxe has released a free eBook, Holiday Marketing Fundamentals, to help you stay on track during the chaotic holiday season. Follow key holiday marketing elements step-by-step, or skip ahead to the sections you need the most assistance with.
The holiday insights and guidance you’re looking for
Learn how to create your holiday marketing plan
See the benefits of updating your brand
Making sure your website is ready for the holidays
Tips for getting found online
How to send effective holiday emails
Using social media to spread cheer that drives sales
Incorporating print marketing
Download Holiday Marketing Fundamentals for free today.
By following these tips, you’ll be on your way to writing a pro-motional email that gets results and drives conversions.
Now that you’re in the know, create and blast it into space (or readers’ inboxes). We think they’ll be impressed.
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