The answer is clear, right?

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As is well known, trust is the fundamental basis of all human relationships. And commercial or business relationships are no exception.

Hence the importance of building a brand that the market trusts and that generates credibility, two fundamental aspects that have a direct impact on the profitability of a company.


Trust can be defined as a firm belief that romania telegram data another person will behave in an appropriate manner according to our perspective, even though they may act differently without our knowledge.

Trust can be weakened or strengthened depending on whether or not the other party meets that behavioral expectation, and therefore actions matter more than mere words.

In terms of business relationships, what do you think would happen if a customer purchased a product or contracted a service that did not meet the promise they received from your salesperson? Does their trust in the company increase or decrease?


But, in addition to expectations, there are other aspects related to building trust in a company-customer relationship.

In this article we will address what we consider most relevant in developing business relationships based on trust and credibility, such as:

What are the pillars of trust in a business relationship?
What is consultative selling and how can it help you build relationships of trust?
The benefits for your company of having a client portfolio that trusts your brand.


Do you want to strengthen your customers' trust in your value proposition? Schedule a free video call with us