Average session duration and bounce rate

[sharminakter]

The best way to measure organic traffic is to use Google Analytics (GA).

Google Analytics (GA)
If your organic traffic numbers are increasing, it indicates that your content is being appreciated by people, your keywords aren't too competitive, and the links you're building are working.

If your traffic numbers are trending downward, your site may be experiencing technical SEO issues, targeting overly competitive keywords, or simply needing more time to produce SEO results.

Average session duration and bounce rate are two metrics that help you determine whether your content is resonating with your audience. You can find both of these metrics in Google Analytics.

Average session duration measures the time between new zealand telegram data two clicks: the first click that brought a user to your page and the second click that takes them elsewhere.

Google Analytics — Average Session Duration
“Elsewhere” could be another page on your website, a return to the SERPs... or any other page.

Average session duration can tell you a lot about how your content is performing.

If users can't find answers to their questions, or if your content is boring, chances are they'll move on to another site.

Bounce rate indicates the number of single-page sessions on your site, that is, the number of people who came to a page on your site and left immediately after.

Google Analytics — bounce rate
A high bounce rate may indicate that your content isn’t a good fit for users’ search queries. You may need to do more keyword research or streamline your content to better serve your site visitors.