When I arrived at Plezi, I had a work-study student, Marie, who worked with me. And together, we were navigating blindly in terms of communication: we hadn't really defined any objectives or priorities, and few resources were deployed at this level. But a lot of ideas and instinct. (Spoiler: without a strategy, you can't go far! ) To lay the first bricks of our communication strategy, and achieve our first lead generation objective, I therefore began to implement the following actions: Create a blog: This blog is a reflection of our brand image. And this brand image is mainly based around articles for busy B2B marketers. These articles are important levers of our content strategy. Redesign the website: redesigning our visual identity was above all our main challenge. Faced with a competitor like Hubspot, it was urgent to stand out, and generate preference in the minds of prospects. Without the same marketing budget . We therefore opted for a strong visual identity, around the theme of the superhero, with an identifiable mascot. Developing our presence on social networks : the winning trio? LinkedIn, Facebook, Twitter (now X). Nothing more, nothing less. Simple and effective, to target our B2B prospects. Participate in events : because communication is not just a digital matter, Plezi has first participated in dozens of BtoB events! Creating relationships on the ground is (also) a powerful marketing lever. Launch the e-mailing : and from the beginning, set up a lead nurturing strategy , thanks to the smart campaign and our newsletter. And if you don't know what we're talking about, speaking of lead nurturing... Lead nurturing: definition, interests and implementation steps Then, over the years, our communication strategy evolved. Here’s how: The team has expanded : our national Lisa has joined Plezi, as communications manager. Marie has specialized and taken over the content and another person has arrived on the acquisition side. Our image has evolved : the superhero theme is over. We have redefined our image, to move towards a more professional posture.
While keeping our didactic, and sometimes fun, tone… (Right?) Our tone has been refined: to continue the work already initiated, we worked on a style guide. And refined our positioning, to make it unique on our market. Our campaigns took off : to support all this work, we implemented numerous marketing campaigns with a strong visual identity. And we don't regret the result! Implementing a good communication strategy: 4 key tips It's your turn, are you ready to jump into the deep end of czech republic telegram database communication? Put on your diving goggles to see more clearly, and your buoy to avoid ending up underwater. Here are our 4 tips for defining a good communication strategy: Focus on content : it is at the heart of your communication strategy. So, take the time to define the types of content to create. And work on them both in terms of substance and form, to achieve your objectives and appeal to your target audience.
Know your target : without a defined persona, how do you know who to address? And how to do it effectively? We often imagine that the way of communicating is paramount in marketing. While knowing all the facets of the recipient of the communication is also important! Progress step by step : Rome wasn't built in a day. Neither should your communication strategy. So, don't be in a hurry. Move forward little by little. And accept that some communication actions are not perfect: better done than perfect. Or not done. Personalize your messages: this is the key to a good communication strategy! Big, uniform, soulless speeches addressed to the masses no longer appeal. Your (future) customers want you to talk to them. To them. So, personalize your messages, and adapt them to each stage of the marketing funnel.
Marketing funnel - Diagram explaining the purpose of the content at each stage of the conversion funnel How does Plezi help you build a good digital communication strategy? Without communication, how could your prospects discover your company? This building block of your marketing strategy is essential. No communication, no customers. So, to help you generate leads, while communicating about your offers or your brand, here is why you can count on Plezi: Content strategy: use PlezIA to prepare your communications… And track their performance, to know what appeals to your audience. Setting up communication methods : to best distribute your content, rely on our planning and publication tools on social networks. Also take advantage of the power of the newsletter, to create and send emails that stand out.
- Board index
- All times are UTC
- Delete cookies
- Contact us