Computer vision can detect information such as facial features, age ethnicity and gender, as well as brands, products, logos and settings within an image. That information is used to help brands engage with their consumers . This is a prize for advertisers. Having access to such granular data is valuable from both an insight and targeting perspective.
The brain processes visual information 60,000 times faster than text, and in an environment where marketers have just seconds to capture people’s attention , instant singapore number screening recognition of an image is a powerful tool. A compelling image paired in specific contexts for consumers , knowing what they like and what they don’t, makes for a particularly powerful marketing arsenal.
That means advertising needs to catch up, not just in form, but in targeting as well . People are used to consuming visual content continuously. GumGum helps integrate marketing within the content users are already engaged with and make it a more seamless experience. Editorial images have been nothing more than an opaque space for marketers for years, but images hold a user’s attention.
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