How can companies show and maintain their stance, fritz-kola?

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fritz-kola answered this question in its master class at the OMR Festival. The brand is known for its Boy Scout mentality: "Leave the world a little better than you found it." In past, polarizing campaigns, fritz-kola has often proven that they do not shy away from communicating their values ​​loudly: tolerance, environmental protection and helping the homeless.

The goal of the fritz-kola brand is therefore not only to get as much of their sweet drink to people as possible, but also to initiate social change and express political opinions. The question is: What can kuwait whatsapp phone number companies do in general to show their stance?

Founder Mirco Wolf Wiegert and Marketing Director Silke Grell gave us these lessons:

Initiate attitude communication: The company needs people who are actively committed to the mission of pursuing the topic of attitude communication in the long term.
Think ahead: What topics are currently being hotly debated? What will happen to us and society in the future? Where can the company start in its communication? An extensive monitoring and stakeholder management process is required to answer these questions.
“The fish stinks from the head”: In order to communicate attitudes consistently and over the long term, not only the employees but above all the company management need the right attitude and motivation.
Which topics are suitable for the company?: Authenticity is the most important thing! Only topics that the company and its employees really stand behind should be communicated. It helps to be clear from the start what the company's fundamental values ​​are.
How much can we achieve?: Saving the world for just a moment – ​​that can't be done overnight and especially not alone. If everyone does their part, together we can make a difference!