Link Equity, As Exciting as Risk, SEMrush WebStudy Marathon Preview

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“Make sure that all pages on your site can be accessed through a link from another discoverable page. The referring link should include text or, if there are images, an ALT attribute, that is relevant to the destination page.”

The Home Page is generally the page with the highest value (it is the page that usually receives the most external links). Each internal link carries the value of the single page ( link juice ) towards the linked pages. An equal distribution of links favors a high value of each single page of your website and therefore greater visibility in search engines.

Link Equity: The Importance of Organizing a Site's Links
If you have a site with many levels, you will norway phone number need to ensure that the lower-level pages receive an adequate number of links. If a page is relevant for conversions or traffic, you may want to link to it from the Home Page or other top-level pages.

A classic example of internal link building is given for example by the showcase of the best-selling products that many websites present on the Home Page. The aim is to bring link juice to the product pages, thus increasing their authority and therefore their positioning in search engines.

One method to locate relevant pages is to use Open Site Explorer , selecting the internal pages of the domain and sorting them by decreasing Page Authority.

Generally, the pages with the highest value ( Page authority ) will be those of the first level, that is, linked from the Home Page.

Then there are techniques aimed not only at transferring link juice to the different pages of the site, but also at increasing the relevance of pages and sections of the site with respect to certain topics.