Email Marketing: Train your team with these principles, dangers, content, and artificial intelligence

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“A practically ancient media in the grand scheme of digital communications, email is still adored by marketers.”

I read that quote in The Wall Street Journal recently (article by Katie Deighton). The word ‘ancient’ really struck me. It made me feel like a member of a time-worn tribe of scribes sharing sacred texts.

To me, email still feels like a fairly fresh tactic. Perhaps because it was ‘new’ in my lifetime? It made me realize that for an entire generation of marketers now entering the workforce, email marketing may feel downright retrograde.

So to help you train those new hires, and really for turkey whatsapp resource anyone who wants to build or improve their email marketing skills and performance, in this article we bring you email marketing principles to follow, dangers to avoid, and content to help you with key tactics.

Unlike a traditional overview article we might publish, this article adds the latest-cutting edge technological advancement (AI) to that ‘ancient’ practice. Read on to get ideas (and a free tool) for improving your email marketing…and passing on this hallowed legacy to the next generation of marketers.


by Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute
This article was distributed through the MarketingSherpa email newsletter.

If you’re looking to train a new team member in email marketing, or improve your skills, this article can help.

Normally I’d just be sharing content to help you teach email marketing or improve your email marketing. But thanks to artificial intelligence, I can also offer you a tool that can do it with you – the new Copywriter expert assistant in MECLABS AI. It’s totally free to use, you don’t even have to register (yet).