There is a lot of noise around AI with thousands of tools emerging daily

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making it challenging for us to stand out. We wanted to break free from traditional marketing and create something that not only grabs attention but also leaves a lasting impression," she says. "Our logo-as-hero concept allows us to inject humor into the promotion of our AI coaching solution, making it relatable and memorable for our target audience."

The team publishes two cartoons per week. Some are more innocent, and some are more provocative. They try to balance them out to see what works, and what doesn't week by week.

To gut check the cartoons, the team asks contacts france whatsapp resource in sales if they understood the cartoons, if they resonated, which one was their favorite, if they were too sassy, etc. It's always a bit biased, but they also check the reaction week by week on LinkedIn. So far, they haven’t had any bad comments or reactions, but if they do get some, they look at it as a great learning opportunity.

Here are the three pillars the team used to find their brand voice on LinkedIn:

It's always the same person writing the content. Before, there were different people here and there.
It's written by someone who deals with customers and prospects all day long.
It's someone who's active on LinkedIn and sees which content people share and which content has more 'likes' and engagement.
RESULTS: 222.2% increase in comments
The team started the strategy just before Christmas 2023 and have seen a 63.9% month-over-month increase in reactions and a 222.2% boost in comments on LinkedIn, the only social media network the brand is on. There has been no change in reposts.