Important for crawlability and indexing are a clear URL structure, a well-designed sitemap and the use of robots.txt files. A clear URL structure means that URLs are logical, consistent and easy to read by containing relevant keywords and reflecting the content of the page. A sitemap contains links to all subpages of a website. This should always be present and submitted to Google in the Google Search Console to display a structured list of all subpages of a website. The robots.txt file is an important component of search engine optimization as it gives search engine crawlers instructions on which areas of a website to crawl or ignore. These 3 components help search engines to better find, understand and index the content of a website, which increases the likelihood that the website will be ranked higher in search results.
If it is appropriate for your business model (e.g. hotel provider or e-commerce provider in an online shop), structured data should also be used. This allows you to pass on even more singapore whatsapp resource information from the website to Google. By optimizing these technical factors, you lay the foundation for better SEO visibility.
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How to increase your SEO visibility
In order to increase the SEO visibility of your website and to be better placed in the search results, it is important to pursue a targeted strategy. This is not only about optimizing content and technical aspects , but also about developing a comprehensive concept that takes various SEO factors into account.
In this section, we'll share different components of a good strategy that can help you increase your website's visibility, expand your reach, and ultimately generate more qualified traffic. If you need help implementing it, feel free to contact us .
SEO audit and conception
An SEO audit and the design of a strategy are fundamental steps to improve a website's SEO visibility. An SEO audit provides a comprehensive analysis of the current state of a website by checking technical aspects, on-page elements, off-page factors and the user experience. By identifying weak points and potential for improvement, you can plan targeted measures to increase visibility.
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