As with other areas of digital marketing

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If the end goal is a combination of the factors described above, and budget allows, then integrating both ads and sponsorships may be the best option. Research from Acast, based on 21 post-campaign brand lift studies, shows how supplementing pre-recorded ads with sponsorships significantly increases brand lift, especially in the middle of the funnel. According to this research, adding sponsorships to pre-recorded ad campaigns increases brand familiarity by 33%, brand favorability by an impressive 100%, and purchase intent by 32%.

it is best to experiment with different strategies, test their effectiveness with data, and optimize the combination of formats based on the results.

At Acast, we make our recommendation on a case-by-case basis, after listening to and analyzing the brand's goals, budget, and objectives. Each indonesia number screening advertiser will find their own recipe for success , as podcast advertising is extraordinarily flexible and has exceptional targeting capabilities. Brands can find their ideal audiences based on a wide range of factors: segments, geographic location, language, age, interests, behavioral data, and even keywords spoken within episodes.

Whatever you decide, Spanish listeners will value – and appreciate – your efforts. According to a survey conducted by Acast ( [email protected] ) in Spain in 2023, 75% of listeners always or almost always listen to ads, and 78% agree that ads keep their favorite podcasts free.