Short videos are the real king of the social media world. Google's commitment to this format, through YouTube Shorts, is proof of this, as these videos boast an average of more than 70 billion views per day and the number of channels that upload Shorts has increased by 50% compared to last year.
These vertical videos, lasting 60 seconds or less, first arrived on YouTube in 2021, and have since exploded in popularity. This format presents new ways to explore creativity and new ways to monetize content, which has created an ecosystem of growth and development for Shorts, giving space to new voices within the platform.
In its leadership hungary number screening of the creator economy, YouTube has become the backbone of this business model. And as part of its commitment to the success of content creators, Google’s video platform introduced revenue sharing on Shorts last year, for members of the YouTube Partner Program (YPP) . Since the introduction of this model, more than 25% of YPP channels now earn revenue through their Shorts.
Today, YPP has grown to host over 3 million creators worldwide. In addition, over the past 3 years, YouTube has paid out $70 billion to creators, artists, and media companies.
- Board index
- All times are UTC
- Delete cookies
- Contact us