Mbappé sneaks into the Champions League final: 2 out of 10 previews of the match bear his name

[samiaseo75]

In a week in which the world of football should have focused solely on the Champions League , whose trophy will be decided tomorrow in Paris, the frustrated signing of Kylian Mbappé by Real Madrid has stolen part of the attention. Specifically, the player has made it into two out of ten news stories about the competition this week in the run-up to the final, although he will be a mere spectator of it, according to Onclusive (formerly Kantar Reputation Intelligence).

In total, the Champions League final has morocco phone number data generated 6,658 news items in the Spanish media, of which 1,021 bear the name of Mbappé, which confirms the long "tentacles" of the non-signing , stealing part of the limelight from a match that traditionally has enormous relevance not only in the media, but also socially.

In fact, if we analyse the impact on a social network like Twitter of the last Real Madrid final in 2018, against the same English team, Liverpool, it generated 416,000 messages on the day of the final.
That is nothing compared to having a final with two contenders from the same country . Thus, the derby between Real Madrid and Atlético de Madrid in the 2016 Milan final registered no less than 1.2 million messages on the day of the match.

Figures that demonstrate the media importance of the competition and, therefore, for sponsors, with wide visibility of their messages on different channels and a great economic return.