3 benefits that will convince you to switch to Marketing Automation

[tonmoypramanik]

Advantage #1: Marketing Automation to reduce the sales cycle
In B2B, the purchasing process often seems to drag on. Between the moment the buyer becomes aware of the problem they are facing and their decision to purchase, months can often go by.

The reason is simple: the buyer takes the time to check whether their problem really needs to be solved, they then identify and compare the solutions to their definition to finally choose the most relevant one. The purchasing process does not stop there since at this stage, the buyer is trying to make sure that they are making the best decision before committing.

In this situation, it is important that you fuel the buyer's thinking to show them that you are really looking to solve their problem and that you are the best option.
But here's the thing, sending quality content to each of your prospects can take you hours!

With Marketing Automation, you have the ability to configure scenarios and message papua new guinea email list sequences that allow you to automatically send content to your prospects based on their progress in the purchasing process. This is called Lead Nurturing.

the 4Ps of content marketing - SLN Web

By using Marketing Automation to fuel purchasing thinking, you will allow them to save time and make a decision more quickly. You will thus significantly reduce the duration of your sales cycle.

Advantage #2: Marketing Automation to improve your conversion rate
Today, you attract a certain number of visitors to your website from which you generate a certain number of qualified leads. The ratio here is your conversion rate.

Very often, companies that want to generate more leads with their website tell themselves that they must increase the number of visits. This is not wrong and it is mathematical.

However, the conversion rate is another variable on which to act to generate more qualified leads on the Internet.

With Marketing Automation, you can create intelligent call-to-action buttons whose display adapts to the profile of your visitor and their progress in their purchasing process.

In other words, the intelligent Call-to-Action allows you to offer the right content, to the right person, at the right time. Not bad for converting, right?

B2B marketing automation guide
Advantage #3: Marketing Automation to build customer loyalty
Marketing Automation is recognized for its power in generating leads. But Marketing Automation goes much further.

As we have seen, Marketing Automation allows you to fuel your prospects' thinking based on their progress in the purchasing process. This feature is also very interesting for measuring and improving your customer satisfaction.

Very often, the companies I meet tell me that they don't have time to ensure their customer communication. They simply send them an invoice and give them a call a few days before the end of their contract. In this situation, customer loyalty depends solely on the quality of your products/services.

With Marketing Automation, you have the possibility to configure an alert system allowing you to become aware in real time of weak signals that could ultimately lead to customer dissatisfaction. This allows you to pick up the phone before it is too late.

In addition, Marketing Automation – via the diverted concept of Lead Nurturing – also allows you to regularly send content to your customers to improve their experience: the right message, to the right person, at the right time!