Live shopping is saying goodbye to Facebook: its Live Shopping feature is closing down

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Facebook's Live Shopping space will come to an end on October 1. From that date on, it will no longer be possible to organize new live shopping events on the platform. The company announced this in a post on its blog, which specified that it will stop offering this shopping feature to focus on Reels.

"As consumer behavior is shifting toward macedonia phone number data short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta's short-form video product," the company said.

The social network notes that Facebook Live will still be available to broadcast live events, but it will not be possible to create product playlists or tag products in Facebook Live videos.

Facebook launched its Live Shopping feature in 2018 , and over the past few years it has been testing ways to make the feature more seamless and popular. In fact, last November, the company began testing Live Shopping for Creators , which launched a new feature that allowed creators and brands to cross - stream , allowing them to combine pages instead of having to direct users to just one.

In addition, Mark Zuckerberg's company launched Live Shopping Fridays last summer to encourage big brands to try out live shopping and promote this Facebook feature. This program included brands such as Abercrombie and Fitch, Bobbi Brown, Clinique and Sephora.