From an advertising perspective, it is not only the global volume of the mobile gaming market that is relevant, but also its ability to attract new target groups. Therefore, knowing which profiles are most likely to become mobile gamers is crucial for developing full funnel strategies in the gaming environment.
One of the most interesting aspects of mobile gaming for advertisers is the ability to reach a wide range of audiences. According to GWI's Gaming Personas study, 29% of people who play online games play them exclusively on greece phone numbers their mobile phones.
The study also reveals the social trends most followed by mobile-only gamers, revealing their preferences and interests, including the consumption of audiovisual content, gastronomy and music.
From a demographic perspective, it is important to emphasize that mobile gaming is a cross-generational practice. The differences lie in the type and content of games consumed in each age group, the time spent playing and the frequency with which users connect to gaming platforms.
The 7 Different Types of Justifications
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mouakter16
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