It's safe to say that Birchbox is at the forefront of video trends

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tutorial videos: makeup, manicure, hairdressing etc.
“well-being” videos: the brand offers fitness classes,
Podcast videos: the brand's employees debate by answering questions about well-being, beauty, etc.
advertising videos: advertisements are relayed on the platform,
product videos: the boxes and the products they contain are highlighted in a fun way,
Birchbox uses video almost daily on its social networks, especially on Instagram. The brand regularly publishes stories to highlight products, explain their uses or talk about its employees. It also uses the “live” option to do the same thing and thus interact directly with subscribers.




As you will have understood, and the figures demonstrate it, video is a real challenge to achieve your marketing objectives. The more useful information you give to your target, the more positive jamaica telegram number database feedback you will have.Social networks: the essential tool for your inbound marketing strategy
By Claire on August 4, 2022 - 11 min read
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Clear
Web Marketing Manager


Smartphone, tablet, computer, our way of life is influenced by digital and more particularly by social networks. With more than 7 billion inhabitants on the planet, more than 58% use social networks daily and the share of these users continues to grow. Your company therefore has every interest in integrating this tool to successfully carry out its inbound marketing strategy.

Let’s discover together the advantages of social networks and how to develop your own strategy.